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Cookies Policy

Royal Mail Group Limited (“we”) uses cookies and similar technologies on each website that we operate. The technologies that we use include JavaScript tags, pixels, local storage, and web beacons, though for simplicity in this Policy we use the generic term “cookies” to mean all and any of them.

This Policy concerns the royalmail.com domain, and associated subdomains, and Royal Mail-branded mobile applications, whose use of these technologies is explained further here. The websites which this Policy concerns are collectively referred to here as the “Website”.

Similar to other commercial websites, our Website uses a technology called “cookies” and web server logs to collect information about how our Website is used. A cookie is a very small text document, which often includes an anonymous unique identifier.

We use cookies for a range of purposes. They help us to present the Website to you, provide important functions (like our shop), and analyse how you arrive at and use the Website. We may also use some cookies to tailor adverts to you when you are on the Website, and when you are browsing other websites.

Cookies provide us with information about how the Website is used so we can keep it as up to date, relevant and error free as possible.

If you would like to amend your cookie consent preferences, please navigate to our homepage and click on the ‘Change Consent Preferences’ module at the bottom of the web page.

Further information about the types of cookies in use on the Website is set out below.

The types and categories of cookies we use

Cookies enable a small amount of data to be stored on your device when you access websites and mobile applications on the internet. Cookies can be either:

  • Session cookies – these expire when you close your browser and do not remain on your device; or
  • Persistent cookies – these are stored in the longer-term on your device. They are normally used to make sure the site remembers your preferences.

The cookies that we use on the Website can be categorised as follows:

  • “Strictly necessary” cookies are used to enable the basic functions of the Website, like security.
  • “Functional cookies” allow the Website to remember the choices you make.
  • “Performance” cookies support our analysis of the Website’s performance; and
  • “Targeting or advertising” cookies help us and Third Parties to personalise content and tailor advertisements for you.

You can find more information about each of these categories of cookie below.

Your choices in relation to cookies

When you first visit the Website, you will be asked to confirm whether you agree to functional, performance and targeting/advertising cookies being placed on your device. You can change your choices at any time by clicking on the “Change Consent Preferences” link at the bottom of the Website.

At the same time, a small number of strictly necessary cookies will be placed on your device automatically in order to allow the Website to function.

Please note that if you choose not to accept cookies, or if you configure your browser settings to reject all cookies (including strictly necessary cookies), certain functions and services on the Website may not be available to you. This will also affect our ability to update the Website to cater for your preferences and improve the Website’s performance.

The types of cookies we currently use on the Website are set out in more detail below:

Strictly necessary cookies

Strictly necessary cookies are used to enable the basic functions of this website like security. As these cookies are essential, they cannot be switched off.

The Website uses strictly necessary cookies to:

  • Identify you as being logged in to the Website
  • Remember the goods and services you ordered when you get to the checkout page
  • Remember things like information you’ve entered on order forms when you navigate to different pages during your session on the Website
  • Remember things like service selections you have made which are essential for us to provide you with services you have requested
  • Make sure you connect to the right service on the Website when we make any changes to the way the Website works
  • Identify you as having consented to use of other cookies on the Website

  • View a list of the necessary cookies we use on the Website
    • wt_consent ( Used for remembering users’ consent preferences to be respected on subsequent site visits. It does not collect or store personal information about visitors to the site. )
    • rc::a ( This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. )
    • rc::c ( This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. )
    • __cf_bm ( This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. )
    • _cfuvid ( Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services )

Functional cookies

Functional cookies are used to remember information you provide when you browse the Website, as well as your choices. For example, they are used to store your username, log in details and language preferences, and any customisations you make to Website pages during your visit. They are necessary to provide features and services specific to individual users.

The Website uses functional cookies to:

  • Remember settings you’ve applied (such as layout, text size, preferences and colours)
  • Remember selections you have made (such as search functions and results, and goods and services)
  • Apply customised content segments to individual users
  • Apply users’ individual service specifications (such as usage or credit allowance)
  • Share information with our trusted third parties’ who helps us to provide a service on the Website. The information shared is only to be used to provide the service, product or function and not for any other purpose
  • Enable live help services, use of map and location services, video content for playback and site search functionality.

  • View a list of the functional cookies we use on the Website
    • ELOQUA ( The domain of this cookie is owned byOracle Eloqua. This cookie is used for email services. It also helps for marketing automation solution for B2B marketers to track customers through all phases of buying cycle. )
    • li_gc ( Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes. )
    • lidc ( LinkedIn sets the lidc cookie to facilitate data center selection. )

Analytics cookies


Analytics cookies are used to collect aggregated information about how visitors use the Website, such as which pages are visited most often, how users move around the site, and whether they receive error messages. These cookies help us improve the performance and functionality of the Website. All data collected is anonymised or pseudonymised and is not used to identify individual users.

Under the General Data Protection Regulation (GDPR), analytics cookies are not strictly necessary for the operation of the Website and therefore require your prior consent before being set on your device.

The Website uses analytics cookies to:

  • Gather statistical data on how the Website is used

  • Understand user interaction to improve content, features, and layout

  • Monitor the effectiveness of navigation and site structure

  • Detect and resolve technical issues affecting user experience

  • Support ongoing improvements through user behaviour insights

  • Share anonymised and aggregated usage data with trusted analytics service providers solely for analysis and performance monitoring purposes; this data is not used for marketing or to identify individual users

  • View a list of the analytics cookies we use on the Website
    • _hjSessionUser_* ( Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. )
    • _hjSession_* ( Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. )
    • _ga ( Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. )
    • _ga_* ( Google Analytics sets this cookie to store and count page views. )
    • _hjTLDTest ( To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails. )
    • utag_main ( The utag_main is a cookie provided by Tealium that stores a unique ID, records a time stamp of when the user visits the site, the number of pages viewed and the number of visits to the site. This is done for better user experience. )
    • demdex ( The demdex cookie, set under the domain demdex.net, is used by Adobe Audience Manager to help identify a unique visitor across domains. )
    • s_cc ( Adobe Analytics sets this cookie to determine whether or not cookies are enabled in the user’s browser. )
    • ELQSTATUS ( This cookie is set by Eloqua. This cookie is used by PwC to track individual visitors and their use of site. This is set on the first visit of the visitor to the site and updated on subsequent visits. )
    • _fbp ( Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. )
    • s_sq ( This is an Adobe Analytics cookie that contains information about the previous link that was clicked on by the user. )
    • _gcl_au ( Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. )
    • vuid ( Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. )

Performance cookies

Performance cookies allow us to update the Website to cater for user preferences and improve performance. They collect information about how the Website is used, e.g. which pages users visit most often and where error messages are delivered.

The Website uses performance cookies to:

  • Provide statistics on how the Website is used (including selections that you have made, and goods and services that you have viewed, during your use of the Website)
  • See how effective our adverts are
  • Enable us to track and improve the Website by analysing visitor behaviour and results
  • Improve the management and performance of tags on the Website
  • To collect user opinions and feedback on the Website experience or products offered

Targeting or advertising cookies

The cookies collect information about your browsing habits on the Website to make advertising both on the Website and other websites you subsequently visit relevant to you and your interests, to limit the number of times those adverts are served to you, help measure the effectiveness of advertising campaigns and renumerate advertisers/publishers. These cookies collect information such as your visit on this website, the general location, date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before arriving at our Website and where any events such as purchase took place.

The Website uses targeting, analytics or advertising cookies to:

  • Tailor advertising presented on the Website and other websites you visit based on your interests and behaviour
  • Monitor and improve the effectiveness of our adverts
  • Limit the number of times you are shown adverts
  • Personalise your experience of the Website through targeted content and promotions
  • Test changes in the Website’s design and layout to enhance your experience of using it
  • Share content with social media channels

You can find further information about how Google will use personal data, if you give consent on our sites or app, in Google’s Privacy and Terms site: https://policies.google.com/technologies/partner-sites

 

  • View a list of the targeting or advertising cookies we use on the Website
    • everest_g_v2 ( The cookie is set under the everesttech.net domain to map clicks to other events on the client’s website. )
    • dpm ( The dpm cookie, set under the Demdex domain, assigns a unique ID to each visiting user, hence allowing third-party ) advertisers to target these users with relevant ads.
    • bcookie ( LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. )
    • ad-id ( Amazon Adsystem sets this cookie as part of its affiliate marketing programme. )
    • ad-privacy ( Amazon Adsystem sets this cookie as part of its affiliate marketing programme. )
    • test_cookie ( doubleclick.net sets this cookie to determine if the user’s browser supports cookies. )
    • IDE ( Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. )
    • receive-cookie-deprecation ( Google sets this cookie to enable Privacy Sandbox testing and preview how site behaviour and functionality work without third-party cookies. )
    • ar_debug ( DoubleClick sets this cookie to debug and troubleshoot the ads served by DoubleClick. )
    • everest_session_v2 ( This cookie, set by Everesttech, is used for targeted ads and to document efficacy of each individual ad. )