Lonsdale Direct Solutions Case Study


AFD Software’s PAF based address validation solution allows Lonsdale Direct Solutions to send 12 million pieces of mail with complete confidence in the address accuracy each year.

Lonsdale Direct Solutions have a rich history as a renowned provider of quality printed products. 2017 marked their centenary year, confirmed with a certificate from Companies House.

Through continued investment in technology, business processes and people, Lonsdale operates 24 hours a day with over 100 staff offering a full print, direct mail, storage, fulfilment and distribution service to over 480 clients.

With millions of letters being sent each year, accurate address data is essential.

The Solution

Simon Swan, Head of Data and Mailing explains: “We receive client-supplied data for a mailing and their request is typically to use the data as it is. ‘AFD Refiner’ which is Powered by the Royal Mail Postcode Address File known as PAF® allows us to quickly identify errors and highlight to our clients (with examples) why cleansing the addresses is essential.

Accurate data also cuts wasted mailings which have a material and opportunity cost to our clients.
We are able to reduce the impact on the environment by not sending mail to an undeliverable or incorrect address and our clients have far fewer returns to manually process and discard.”

The Result

Simon continues: “Last year we sent 12 million pieces of mail with complete confidence. Refiner from AFD Software delivers exactly what we expect it to – we put poor address data in and get good data out.”

This PAF user case study was kindly provided by AFD Software.