When combined with geo-locational data, you can use PAF to help customers find you as part of a postcode-driven ‘Where’s my nearest store’ application on your website. This can also tie in to mapping software and apps that help them drive straight to your door. PAF can also be a key component of mapping software that enables you to plan more efficient delivery routes, not to mention helping with everything from territory selection to the identification of catchment areas.
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